Music Release Promotion Kits: Labels, Curators and Promo for One Release
Promoting a release means writing to several kinds of people at once: labels for the next signing, playlist curators for streams, repost and promo channels for reach, DJs for club support. Buying each list on its own page takes time, and you still have to work out which part of each list fits your genre.
A release kit does that work for you. Each kit bundles the lists one release needs, already filtered to your genre, as separate CSV and XLSX files, one per list. Each file keeps the columns that matter for that list, so you can work through it in Excel or Google Sheets and pitch one group at a time.
The release kits
| Kit | What’s inside | Verified contacts |
|---|---|---|
| Hip-Hop Release Kit | Hip-hop and trap labels, Spotify playlist curators and promo channels | 1,644 |
| Pop Release Kit | Pop and dance-pop labels, curators and promo channels | 1,725 |
| House Release Kit | House labels, curators and promo channels | 2,731 |
| Techno Release Kit | Techno labels and promo channels | 2,759 |
| Indie & Rock Release Kit | Indie and rock labels and playlist curators | 1,020 |
| Playlist Pitch Pack | Every Spotify playlist curator and SoundCloud repost and promo channel we hold, all genres | 1,018 |
| DJ Promo Pack | Beatport charting artists and promo channels, all genres | 1,981 |
| Labels + Radio + Curators Bundle | Every record label, radio station and show, and Spotify playlist curator we hold, all genres | 13,833 |
Every card above shows how many contacts each list in the kit holds today. Data as of Oct 21, 2026. Which file to open in which week before and after release day is in our guide how to promote a release with a release kit.
Want the kit to stay fresh? The Release Pass is a monthly subscription for your genre: labels, demo labels, DJs, playlist curators, promo channels, radio and blogs in one deduplicated file, with a fresh full file every month. New contacts come in, dead ones go out, and you can cancel any time.
What’s in the files
One file per list, each with the columns that list needs. The main columns:
| Column | What it tells you |
|---|---|
| Contact email, SMTP-checked on the mail server | |
| Name | The label, curator, repost channel or Beatport artist |
| Profile, Website | Links to check the contact before you write |
| Country, City | Where the contact is based, when known |
| Audience | Followers, or playlist saves for curators |
| Top playlists | For curators: their biggest playlists with links, saves and track counts |
| Genres | Main genres of the contact |
| Last release, Label grade | For labels: how active they are and how strong |
| Demo submission, Submission link | For labels: whether they take demos by email or form, and where |
| Beatport chart entries | For DJs in the DJ Promo Pack: how often they chart |
| Email verified | The date the address last passed verification |
Music release promotion checklist
A simple release plan, counted back from release day, and where the kit fits in:
- 8 weeks before. Finish the master and artwork, register splits and set the date with your distributor. If you want a label to put it out, pitch labels now, using the Demo submission column.
- 4 weeks before. Pitch the track to Spotify editorial in Spotify for Artists. Spotify asks for at least seven days, earlier is better. Write a short press text and make a private link.
- 2 to 3 weeks before. Pitch independent playlist curators whose playlists already play music like yours.
- 1 to 2 weeks before. Send the track to repost and promo channels and to DJs, so it sits in their queue on release day.
- Release week. Send the live link to every curator and channel who replied, and post on your own channels.
- Weeks 1 to 4 after. Follow up once with anyone who did not answer, thank everyone who added or played you, and mark them for the next release.
The same plan works for a single, an EP or an album. For an album, start label and press outreach a few weeks earlier.
How to promote a release with the kit
- Split by Type. A label wants a demo and your plans. A curator wants one track that fits one playlist. Write each group its own email.
- Match the size. Sort by Audience and start with contacts whose reach fits where you are now.
- Send to the freshest first. Use the Email verified column.
- Track replies in the same sheet. Add a Status column and update it as you go.
- Keep the file. Most contacts are useful for your next release too.
“Hi [name], I’m [artist], a [genre] producer from [city]. My new single ‘[title]’ comes out on [date]. I think it fits [playlist, channel or label] next to [similar artist]. Private link: [link]. Thanks for listening either way.”
Release kit vs separate lists and submission platforms
| Release kit | Separate lists | SubmitHub / Groover | |
|---|---|---|---|
| Cost | One file, pricing in the builder above | One purchase per list | about $1–3 per pitch on SubmitHub, about €2 per curator on Groover |
| Duplicates | Removed, each email once | Overlap between lists | Not applicable |
| Contact types | Labels, curators, promo channels or DJs together | One type per list | Mostly curators, blogs and channels |
| Next release | Reuse at no extra cost | Reuse at no extra cost | Pay again |
| Direct relationship | Yes, you email the contact | Yes | Through the platform |
| Guaranteed listen | No | No | Yes, within a deadline |
Who release kits are for
- Independent artists and producers running their own release campaigns.
- Small labels promoting several releases a month.
- Managers and music PR agencies building campaigns for clients.
Need only one channel? Take record labels accepting demos, Spotify playlist curators, SoundCloud promo channels or DJs from Beatport charts.
Bounce guarantee
Emails are SMTP-checked, and each row shows the date it last passed. If more than 3% of your first send hard-bounces, send us your bounce report and we replace the bounced contacts 1:1 within 30 days.